International Student Interview

September 29, 2009 at 3:19 am (Uncategorized)

Getting a closer look on media in other countries can only be done by getting to know what the media is like from firsthand experience. What better way to find this information out than to sit an international student down and list off questions about their homeland. The student I interviewed name was Raphael Mattos. He is attending Lindenwood University, his home away from home, but he and his family live in Recife, Brazil. I first started off by asking if the media is different than that of his home in Brazil. He responded by saying “the media is so different”, it seemed like it was hard for him to explain himself. Later in the interview he slowly explained that the US has many more channels than Brazil. He says that there are about three stations that people actually listen too as opposed to the US when there is a huge selection of local channels.
When asking Raphael about censorship in Brazil, he found it hard to understand. I explained to him that it’s the bad stuff on local television, such as nudity and curse words. He says that the local television is more lenient on curse words but they are basically looked down upon. Nudity on the other hand is almost a zero tolerant policy. A perfect example was the Girls Gone Wild ads on late at night. Raphael said that people wouldn’t even dream of stuff like that being on local television, if something like that were to be aired, people would be in shock.
A main point that Raphael was trying to get across is that there is one main station that is basically a monopoly. This station is called Globo. This station airs a wide range of entertainment, from news, to TV shows, to movies. Raphael says that this station has a major effect on Brazilian culture and persuades people politically and socially. It develops the new “trends” and “fads”. Looking at this station in relation to those in the US, I believe it resembles our local news channels, such as ABC and NBC. When I asked about movies and movie stars he says it’s about the same in Brazil as it is in the US. He says the movie stars get the same amount of popularity and the whole advertising and presentations of feature films is the same.
When I asked about how the media treats the sports in Brazil as opposed to the US his response was that the main sports in the US are different than in Brazil. In the United States, the National Football League is the most popular. When I asked Raphael how Football is treated in his country, he said that they don’t play Football and their countries main sport is Soccer and after that is Volleyball. Our sport popularity on the media is completely different than in Brazil. I think the way we rank our sports in the US; from most popular to least, are Football, Basketball, Baseball, Soccer, Tennis, Golf, and then Volleyball. Talk about a culture shock!
The last question I asked Raphael was what he liked the best about Brazil that he doesn’t get in the US. He replied by saying that no other country has women as beautiful as those in Brazil.

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Marketing To Gen Y

September 22, 2009 at 5:58 am (Uncategorized)

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Marketing to gen Y is becoming an issue as generation Y is becoming the growing consumer. The question that many corporations are puzzled by is how to reach Gen Y. Marketing products is hard enough but now companies need to reach a more technologically advanced consumer. Let’s first start off by discussing who Gen Y is. It’s the generation born roughly between 1980 and 2000; Gen Y-ers are the 70 million-plus offspring of Boomer parents, or about a quarter of all Americans. There are many sources which nurture this booming generation, such as MTV, Teen People Magazine, and much more. Companies are searching for the insight of how to market for these updated, advanced consumers. According to David Cooper, senior manager in consumer product practices at Boston-based Bain & Co. consulting, Gen Y can be reached through three different strategies, one is to make the products “cool” for not only the kids but for the parents as well. Second is to make giveaways, promotions and contests, because kids in the new generation always love getting free products and events. This being a huge part of the marketing strategy makes places like malls, concerts and all teen “hang out places” a great place to advertise products. Third is that Cooper explains that it’s critical to be “hip” to become successful in reaching Gen Y.
Gen Y has become so technologically advanced which is a good and bad thing. The good that comes out of this is that being able to advertise a company’s product is practically simple by either making commercials or online advertisements. The bad thing is that thanks to Web 2.0 our society has become more socially connected and who else knows how to use this new peer to peer technology than Gen Y. Through this consumers can connect to one another about products and advertisements before even trying them. The best thing a company can do after this is to just be honest with the consumer so they don’t get a bad name and can keep their consumers loyal. The best way for a company to stay up to date with gen Y is to get things in their perspectives. More and more people are getting hired right out of college as opposed to an older person who graduated ten years before them. The older people are getting the less they seem to know about how to market products. That is why companies like Lucky Brand Jeans and Pacific Sunwear always seem like favored clothing companies to the upcoming generations. Before this class I didn’t know what Gen Y was and their importance. The truth is that Gen Y is changing our economy as we see it. Companies are beginning to adapt to different marketing strategies to accommodate the new generation. Keeping up with “fads” is becoming one of the hardest things to do due to the constant changing in Gen Y’s tastes. Marketing to Gen Y is a very important subject and is a “need to know “for any business man or advertiser.

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Living On The Ocean’s Edge

September 15, 2009 at 5:35 am (Uncategorized)

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I grew up in Florida in a city called West Palm Beach which is on the Atlantic ocean. Living next to the ocean gave me a chance to go scuba and free diving . My father grew up in Miami, about a mile walk from reef filled waters called Matthesin Hammock. When my dad was a child he and his brothers would walk to these waters to either go fishing, diving, or lobstering. Fishing and diving has been my fathers whole life and being the generous man that he is, he wants me to have the same experiences he has as a child. When i was 18 months old i learned how to swim and when my dad went diving he would let me hold on his shoulders and diving down with me so I can look at the sea life. The older I got the more I appreciated the ocean and all it had to offer. The main turning point when I really began to love the ocean was when I came to Lindenwood in Misourri. Being away from the ocean makes me look at it in a way I never have before. When going scuba diving, it’s almost seems like I’m in a different world and when the current is ripping it feels like I’m flying across an exotic world. The thing I love most is that everytime I go diving I always see something new. Words cant describe how passionate I am about the ocean and the joy it brings me. I could go on for hours talking about stories and the experiences I’ve had.

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Marshall McLuhan

September 3, 2009 at 7:22 am (Uncategorized)

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Having never heard of Marshall McLuhan, its hard understanding exactly what impact he has had on society. McLuhan grew up in Canada where he developed an urge for learning. As he grew older he got his bachelors and master’s degree at the University of Manitoba. Soon after this accomplishment he attended universities in England and St. Louis to attain his doctorate in English. When he got his PhD, he taught at St. Michael’s College, a Catholic college of the University of Toronto. There he wrote one of his best books called The Mechanical Bride, which made his reputation spread, leading to offers from many other universities. The only way the university kept McLuhan was by opening a Centre for Culture and Technology, and put McLuhan in charge of it.
Throughout researching Marshall McLuhan I learned that he wrote 14 books and numerous articles, but one of his major works was The Mechanical Wife. This was a book that analyzed a few different articles and was a study on popular culture. He goes through almost making a mockery of all these ads and how people try to develop society the way they want to see it. McLuhan is also responsible for The Gutenberg Galaxy printed in 1962. This was a book talking about how technology is becoming more and more advanced. His way of describing this new technology is called “the Global village” and that we are developing into a technological society. McLuhan has a obscure method of describing it but in short, he talks about how there is two types of media, “Hot” and “cool” media. Hot media is when media is given to listeners straight so they can’t fill in the blanks with their creativity, such as television and internet. Now cool media on the other hand is the opposite. This type of media is given in a way so that listeners can use their creativity to fulfill the message some person or organization is trying to convey.

The true fact that Marshall McLuhan was trying to get through was that society is becoming more electrical than oral. He helped there become a better understanding of the media. Another thing that McLuhan describes was the Trivium. This Trivium is what McLuhan believed made up the whole world of communication. It included all the grammar, rhetoric, logic and dialect used in media. His philosophy helped the ability to look at media differently. Media is rapidly becoming a significant part of society and plays a huge role in just about everyone’s life. Depending in the type of media an individual is watching, it can shape his or her moral compass and make him or her the type of person he or she becomes later in life.

McLuhan points out and gets the truth out in the open that media can bend society and culture to whatever way sees fit. McLuhan revisits this same concept over and over in his books, I’m guessing to just embed it in the reader’s heads that society is changing. I believe that McLuhan is absolutely right in all his opinions about the media and I think it’s a good thing that there is media because I believe society would be more chaotic than it is now.

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