Market Yourself!

November 24, 2009 at 6:18 am (Uncategorized)

Both Gary Vaynderchuk and Brazen Careerist tie into one another because they are both supporting the same thing. I believe that describing them individually and letting you decide how the compare on your own will be the best way to explain what the’re both about.

According to the information I got online, Gary Vaynderchuk used to be the CEO of his family’s multimillion dollar company but decided that’s not what he enjoyed doing and wanted to make a living on something that he loves. He walked away from being the CEO of the company to create a wine tasting video series using web 2.0. This little series was called The Wine Library TV. On his YouTube video, Web 2.0 Expo NY: Building personal brand within the social media landscape, he tells people to stop doing something they hate and follow the “PP’s”, which stand for patients and passion. Gary believes that if you have the patients and passion to do something you love and think others will love, Web 2.0 can be a crucial tool used to make that dream come true. Being that Gary used Web 2.0 to do what he loves and create The Wine Library TV and make it successful, he knows what it takes. He was a very interesting person and kept saying that he cares more about people than he cares about himself, and that he wants people to be happy. That’s what his motivation was in being successful using Web 2.0. He also gave great tips such as:

  • You have to build brand equity
  • Do what you love, market it, and people will listen
  • Use as many tools as you can: Facebook, Twitter, Myspace, etc…
  • If you get talked about enough then you can build a brand through social media
  • If you have a feel…then go for it!
  • You might lose money in the beginning, but if it’s something you love doing, then it should eventually be profitable
  • We’re living in “small town rules”, where as our social media grows, the world becomes smaller
  • You’re going to have to work to be profitable

Gary really emphasized his attention on the last point, having to work to be profitable. During his video he discussed the word ”hustle”, and that the word is amazing, and without hustling dreams using social media could happen but it’s very unlikely.

The whole reason that Brazen Careerist relates to Gary Vaynderchuk is because Brazen Careerist is a website that helps you get starting on marketing yourself and creating brand equity. I went to the site and it described exactly what Brazen Careerist is. A Brazen Careerist is a career management tool for next-generation professionals. In a career space where experienced professionals win, they’ve created a community that levels the playing field.

Creating a profile on Brazen Careerist showcases more than just your resume, because ideas matter too. Becoming friends with different members, you can begin to build a network through conversations: the way networking is supposed to happen. This is a way for different people to find out what kind of person you are in a business aspect. People such as Employers and recruiters who are looking to hire, Peers at work or in your field, Entrepreneurs seeking collaboration, Reporters looking for expert opinions, search looking for someone to either get ideas from or hiring them.

This site makes what Gary Vaynerchuk is talking about even more possible than ever. The tools and advice have been given to you, now it’s your job to turn them around, create something successful, market yourself and most of all, and do what you love.



  1. chelsycupcake said,

    Good video relating to your Brazen Careerist portion of your post.
    It is nice to have a website where employers can see me for me and not just what my resume says (because it is a bit lacking).

    I think Gary got a bit lucky though, he found a niche where they lacked kind of a spokesperson (wine tasters). For someone like me who doesn’t really have a whole specialty thing, I have a feeling it’d be harder for me to break through the mold — even with social media.

  2. Jourdan Schaye said,

    The web is such a great way to market yourself ! People can become so famous by just posting one video or blog. It is truly astonishing

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