Bing!

December 1, 2009 at 3:52 pm (Uncategorized)

How do we know the most popular events, people, and products of the year 2009?

Bing general manager Danielle Tiedt wrote:

Cue music. Awwww, 2009. It was a year of UFO shaped dirigibles, mom jeans on pop stars, real housewives, a new president and a new decision engine. Oh and there may have been something about vampires, too—we weren’t really paying attention. Yes, it was quite a year, and what better way to reminisce then by taking a trip down memory lane with a look back at what topped the list of Bing searches? If you’re curious how we determined the top searches, we analyzed billions of search queries and developed the list based on searches made with Bing.

This little article discusses some of the highlighted events shares in the year 2009. It was written by Bing.com’s general manager Danielle Teidt, and she said that if you’re curious how we determined the top events of 2009, we analyzed billions of search queries and developed the list based on searches made with Bing.com. Who would’ve come up with such a brilliant idea? I find this hilarious, but brilliant! What better way to show the most popular things about 2009 than to show something that society has made up? These “are the most popular”, because they really are the most popular people, events, products and stories. This article caught my attention because this semester I’ve been taking a class called Fundamentals of the Internet and we’ve discussed the use of different search engines such as Bing. From what I’ve learned in that class about this website is that it’s made by Microsoft and is slowly become a very reliable search engine. It’s not one of my ideal search engines, mainly because Google is almost a monopoly when it comes to search engines. In this internet class we discussed the different uses of the search engines but I a thought such as using it for statistics never came into my mind.

What’s happening here is that media is reporting our media. I fell like it is kind of ironic. This is a good way for current and future media professionals communicate and give data. The media could be used to determine what is most popular and the certain trends that are going on in that time period. This is just another way that media can be used in an advantage. Surveys and poles could be taken by using this method and there is no way to cheat or have it opinion based. The Gen Y component to the media information is that it’s mainly Gen Y who is establishing this top ten popularity chart, and probably the only one who really cares about it. I feel that this article is very good publicity for the search engine, Bing.com. I feel that Bing is slowly catching up to Google in its popularity. This only goes to show that a multitude of users use Bing as their search engine source and data is taken from the site and used as sources elsewhere.

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Market Yourself!

November 24, 2009 at 6:18 am (Uncategorized)

Both Gary Vaynderchuk and Brazen Careerist tie into one another because they are both supporting the same thing. I believe that describing them individually and letting you decide how the compare on your own will be the best way to explain what the’re both about.

According to the information I got online, Gary Vaynderchuk used to be the CEO of his family’s multimillion dollar company but decided that’s not what he enjoyed doing and wanted to make a living on something that he loves. He walked away from being the CEO of the company to create a wine tasting video series using web 2.0. This little series was called The Wine Library TV. On his YouTube video, Web 2.0 Expo NY: Building personal brand within the social media landscape, he tells people to stop doing something they hate and follow the “PP’s”, which stand for patients and passion. Gary believes that if you have the patients and passion to do something you love and think others will love, Web 2.0 can be a crucial tool used to make that dream come true. Being that Gary used Web 2.0 to do what he loves and create The Wine Library TV and make it successful, he knows what it takes. He was a very interesting person and kept saying that he cares more about people than he cares about himself, and that he wants people to be happy. That’s what his motivation was in being successful using Web 2.0. He also gave great tips such as:

  • You have to build brand equity
  • Do what you love, market it, and people will listen
  • Use as many tools as you can: Facebook, Twitter, Myspace, etc…
  • If you get talked about enough then you can build a brand through social media
  • If you have a feel…then go for it!
  • You might lose money in the beginning, but if it’s something you love doing, then it should eventually be profitable
  • We’re living in “small town rules”, where as our social media grows, the world becomes smaller
  • You’re going to have to work to be profitable

Gary really emphasized his attention on the last point, having to work to be profitable. During his video he discussed the word ”hustle”, and that the word is amazing, and without hustling dreams using social media could happen but it’s very unlikely.

The whole reason that Brazen Careerist relates to Gary Vaynderchuk is because Brazen Careerist is a website that helps you get starting on marketing yourself and creating brand equity. I went to the site and it described exactly what Brazen Careerist is. A Brazen Careerist is a career management tool for next-generation professionals. In a career space where experienced professionals win, they’ve created a community that levels the playing field.

Creating a profile on Brazen Careerist showcases more than just your resume, because ideas matter too. Becoming friends with different members, you can begin to build a network through conversations: the way networking is supposed to happen. This is a way for different people to find out what kind of person you are in a business aspect. People such as Employers and recruiters who are looking to hire, Peers at work or in your field, Entrepreneurs seeking collaboration, Reporters looking for expert opinions, search Brazecareerist.com looking for someone to either get ideas from or hiring them.

This site makes what Gary Vaynerchuk is talking about even more possible than ever. The tools and advice have been given to you, now it’s your job to turn them around, create something successful, market yourself and most of all, and do what you love.

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Messin’ With Sasquatch Analysis

November 19, 2009 at 6:51 am (Uncategorized)


Before you read any further I want you to view these ads so you can get an opinion about them before I tell you mine, and so you could either agree or disagree.




After watching the videos, I feel that they are, hands down, hilarious. Every ad has the thing that just about everyone loves. Humor! Not only does it have, classic pranks, but people are getting beat up by a huge man dressed as a furry Sasquatch. Every video I watch I at least giggle to myself.

The only reason I like this ad is because it brings me entertainment. Normally when watching commercials while waiting to watch your actual program, nothing usually strikes my interest. I fell that’s what all commercials should be like. Finding a way to entertain a viewer while promoting a product .If a company succeeds in this, it will make viewers feel less irritated by the company’s commercial.

Sometimes when watching these videos, it’s hard to tie in the Sasquatch with Jack Link’s Beef Jerky. When thinking about it, I came up with a few ideas that viewers could get. Considering every video is taking place outside, it goes to show that beef jerky is a great outdoor snack. It also shows how portable it is. In every video it also has at least two people sticking their hands in the bag and pulling a wad of jerky out. This goes to show that it’s easy to share with others. The unusual factor I noticed is that the ad says nothing about the contents, price, size, or taste of the product. I’ve had Jack Links Beef Jerky before and the taste speaks for itself. It is honestly the best tasting beef jerky I have ever had. I believe the message of these ads was to just get the Jack Link’s name out there, because the product is in almost every gas station you could come across. I can see a real life scenario play out perfectly; a kid, who’s seen the commercial, sees the jerky on the shelf, says it’s the jerky from the Sasquatch commercial and begs his dad to buy it for him. This is a great all around ad that was so simple. The video could easily reach a target from age 10 to age 60! The product helps make the ads. I have bought and tried Jack Links beef jerky before I saw the ad, and I know due to the commercials I would’ve eventually tried it and fell in love with its deliciousness.

When talking about “puffery” in this ad, there is definitely some deception in there. It seems that every time the people eat the jerky their faces light up and they seem to get this gutsy/brave look to them, and soon after they pull a risky prank to piss off a huge Sasquatch. The deception and message I think they are trying to convey is that when you eat the jerky you become more tough and more of a risk taker. Now I know that I don’t believe that’s true but there might be some people out there that do and take the message the wrong way.

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Citizen Journalism

November 3, 2009 at 6:20 am (Uncategorized)

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Citizen journalism is exactly what it sounds like. The official definition is “the concept of members of the public playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.” In simple terms, it’s when everyday citizens observe, analyze, and report events that occur. The reason citizen journalism can relate to this course and the media is because the only way that citizen journalism is possible is through the media we’ve discussed in class. Everyday citizen can observe, analyze, and then report their stories on blogs, Twitter, or YouTube. The video TED, which was recommended for us to view, helped describe how citizen journalism can be used. Ted said that there was an earthquake in China that was for some people, fatal. The big story about this earthquake is that people in other areas knew that it was happening before the Chinese Government even knew. The Chinese people were twittering and posting videos about it while it was going on. This goes to show how much of an impact the media has on our society and how effective citizen journalism is.
I feel that citizen journalism is effective because no money is involved. The way that people upload videos, twitter, and blog is all free of charge. Because it is free of charge, the citizens who report events don’t get paid for their reporting’s. The benefit of this is that the citizens have nothing to gain, so they will give you the stories exactly how they see it. With citizen journalism there isn’t a rating scale to gain viewers and make more money. Citizen journalism is done by non journalist who gives people who haven’t gotten a degree in journalism a chance to experiment with writing. Even some people who have degrees in journalism do it so they don’t have to take orders from a boss and get to write what they want. Citizen journalism is a true freedom of speech. It has such free reign that china has banned it because it has made the Chinese government look bad.
I feel that citizen journalism is a good step for journalism. Journalism is growing and society loves getting new ways to being kept in the “loop”. Citizen journalism keeps society up to date on events and is getting the information fed to them through the eyes or an Average Joe, just like them. Our modern society is all about freedom of speech.
The whole idea of citizen journalism took off with Dan Gillmore. He used to be a columnist for the San Jose Mercury News, but is now and has built a successful career on writing books on citizen journalism. He is like the God Father of citizen journalism and has influenced many writers to pursue citizen journalism. His most famous book was titled We The Media, which was about the incursion of citizen’s media on the corporate news organizations, and also incorporated the history and technologies involved. Even if you check out Dan’s webpage, you can understand that he has a full grasp on media and know how it can be used for citizen journalism.

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Rift Fournier

October 27, 2009 at 1:51 pm (Uncategorized)

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Rift Fournier was born in Wichita, but grew up in Omaha, Nebraska. He first started off bragging about how he never paid attention in school and liked to read all the time in class. Despite his lack of attentiveness in class, he somehow pulled off straight A’s in all of his classes and was a star athlete on his football team. I knew something terrible must have happened after this point in his life because he was giving us this lecture sitting in his wheel chair. He then explained that he got Polio and all his dreams of pursuing athletics came to a halt. After being put in a wheelchair, he was inspired to resource of his next best talent, to become a writer.

I believe the reason Professor Falk brought Rift in to talk to the class is because he has so much experience on media literacy and could help us transition onto that topic. The whole time he gave us advice and his opinion on different things. He says that college prepares you to learn, and that the best things you can learn is how much you don’t know. This advice is very deep and can be put towards anything a person is wants to achieve in life. It seemed like he really tried to make an emphasis on how important writing is in every career. Rift went to law school, didn’t like it but learned how to write. He said that writing is communicating, and if a person can’t communicate, he or she might as well be working at McDonalds. He believes if a person has willingness to learn, then they will be successful.

Rift has been a script writer for the shows Kojak and NYPD Blue, and has experience in the media. He said that the challenges of script writing are making characters liked by the viewer. The class started to ask questions about Rift’s opinion on different shows on television now a day. Rift believes that reality shows suck, the only reality shows he likes are the ones on the Discovery Channel. He likes shows that have good writing, such as NYCSI, Dexter, Cold Case, and House. The shows he hates are the ones that are like CSI. He says that CSI is “bullshit”.

Rift seems like a guy who will speak his mind about anything, no matter who he’s offending. A funny story he told was about when he worked at ABC. He said that he backhanded and executive producer of ABC and said they were “devoted cowards” and didn’t respect the audience. I feel like we are a lucky college to have teaching us about his experiences in the real life. He says that the reason he came to Lindenwood is through some of his connections, but the main thing that won him over was when the new performing arts building was established. The lecture he gave helped me become more media literate which I feel is critical being a mass communication major.
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Frank W. Baker: Media Literacy

October 9, 2009 at 7:31 pm (Uncategorized)

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I am a junior at Lindenwood University and just starting The Mass Communication degree. This semester is the first time I’ve taken communication classes and they have been real eye opening. I learn something new every day, but one of the things that I felt most appealing was a lecture by Frank Baker on media literacy. What is media literacy? Coming into the lecture I had no full understanding of what media literacy actually was. Frank started off by asking what we believe media literacy is. My definition was, “Understanding the media, and being able to understand the messages it’s trying to convey”. To be honest with you, I pulled that out of know where. I have no idea what it is or what it means. About ten minutes into the lecture I started to get a grasp on the concept. The true meaning, and which makes the most sense, is “the ability to access, analyze, interpret, and produce media”. Frank explained to our class that advertisements are filling up the media world. We experience advertisements in our everyday lives. We are just so used to it; it seems hard to notice them.

During the lecture Frank went over what media really is. First he talked about how media messages are constructed, and that they represent reality. The images on TV and in pictures aren’t real; there just technology showing us what something looks like. Next is that media uses their own language, such as OMG and LOL. Next is that audience’s negotiating meaning. If a message is trying to be conveyed, newer audience might think of something more “up to date” when an older generation could believe of something that occurred a long time ago. It just depends on how old the person is and how media literate they are. Last, is that media communicates value and points-of-view, and are also interested in communicating power and profit.

An important part of the lecture is mainly set on advertising. Frank went over what the purpose of TV was, and that it was made to bring eyeballs to advertisers. When the voice is heard, “this program is brought to you by the sponsor”, in truth, you are brought to the sponsor by the program. Advertising is huge in the media today. Advertising has different techniques to capture the audience’s attention. Company’s strategies are to make things look better than they really are. In making ads, companies manipulate colors, genders, fonts, symbolism, camera angles, and expressions. All these different techniques are used to do one thing, and that is to capture the views attention so they look and find their product or products appealing.

This lecture will really make me pay more attention on how advertisers work. I won’t be able to watch a commercial without thinking about the things I talked to you about here. It has been real eye opening for me and I hope you look more into it.

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International Student Interview

September 29, 2009 at 3:19 am (Uncategorized)

Getting a closer look on media in other countries can only be done by getting to know what the media is like from firsthand experience. What better way to find this information out than to sit an international student down and list off questions about their homeland. The student I interviewed name was Raphael Mattos. He is attending Lindenwood University, his home away from home, but he and his family live in Recife, Brazil. I first started off by asking if the media is different than that of his home in Brazil. He responded by saying “the media is so different”, it seemed like it was hard for him to explain himself. Later in the interview he slowly explained that the US has many more channels than Brazil. He says that there are about three stations that people actually listen too as opposed to the US when there is a huge selection of local channels.
When asking Raphael about censorship in Brazil, he found it hard to understand. I explained to him that it’s the bad stuff on local television, such as nudity and curse words. He says that the local television is more lenient on curse words but they are basically looked down upon. Nudity on the other hand is almost a zero tolerant policy. A perfect example was the Girls Gone Wild ads on late at night. Raphael said that people wouldn’t even dream of stuff like that being on local television, if something like that were to be aired, people would be in shock.
A main point that Raphael was trying to get across is that there is one main station that is basically a monopoly. This station is called Globo. This station airs a wide range of entertainment, from news, to TV shows, to movies. Raphael says that this station has a major effect on Brazilian culture and persuades people politically and socially. It develops the new “trends” and “fads”. Looking at this station in relation to those in the US, I believe it resembles our local news channels, such as ABC and NBC. When I asked about movies and movie stars he says it’s about the same in Brazil as it is in the US. He says the movie stars get the same amount of popularity and the whole advertising and presentations of feature films is the same.
When I asked about how the media treats the sports in Brazil as opposed to the US his response was that the main sports in the US are different than in Brazil. In the United States, the National Football League is the most popular. When I asked Raphael how Football is treated in his country, he said that they don’t play Football and their countries main sport is Soccer and after that is Volleyball. Our sport popularity on the media is completely different than in Brazil. I think the way we rank our sports in the US; from most popular to least, are Football, Basketball, Baseball, Soccer, Tennis, Golf, and then Volleyball. Talk about a culture shock!
The last question I asked Raphael was what he liked the best about Brazil that he doesn’t get in the US. He replied by saying that no other country has women as beautiful as those in Brazil.

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Marketing To Gen Y

September 22, 2009 at 5:58 am (Uncategorized)

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Marketing to gen Y is becoming an issue as generation Y is becoming the growing consumer. The question that many corporations are puzzled by is how to reach Gen Y. Marketing products is hard enough but now companies need to reach a more technologically advanced consumer. Let’s first start off by discussing who Gen Y is. It’s the generation born roughly between 1980 and 2000; Gen Y-ers are the 70 million-plus offspring of Boomer parents, or about a quarter of all Americans. There are many sources which nurture this booming generation, such as MTV, Teen People Magazine, and much more. Companies are searching for the insight of how to market for these updated, advanced consumers. According to David Cooper, senior manager in consumer product practices at Boston-based Bain & Co. consulting, Gen Y can be reached through three different strategies, one is to make the products “cool” for not only the kids but for the parents as well. Second is to make giveaways, promotions and contests, because kids in the new generation always love getting free products and events. This being a huge part of the marketing strategy makes places like malls, concerts and all teen “hang out places” a great place to advertise products. Third is that Cooper explains that it’s critical to be “hip” to become successful in reaching Gen Y.
Gen Y has become so technologically advanced which is a good and bad thing. The good that comes out of this is that being able to advertise a company’s product is practically simple by either making commercials or online advertisements. The bad thing is that thanks to Web 2.0 our society has become more socially connected and who else knows how to use this new peer to peer technology than Gen Y. Through this consumers can connect to one another about products and advertisements before even trying them. The best thing a company can do after this is to just be honest with the consumer so they don’t get a bad name and can keep their consumers loyal. The best way for a company to stay up to date with gen Y is to get things in their perspectives. More and more people are getting hired right out of college as opposed to an older person who graduated ten years before them. The older people are getting the less they seem to know about how to market products. That is why companies like Lucky Brand Jeans and Pacific Sunwear always seem like favored clothing companies to the upcoming generations. Before this class I didn’t know what Gen Y was and their importance. The truth is that Gen Y is changing our economy as we see it. Companies are beginning to adapt to different marketing strategies to accommodate the new generation. Keeping up with “fads” is becoming one of the hardest things to do due to the constant changing in Gen Y’s tastes. Marketing to Gen Y is a very important subject and is a “need to know “for any business man or advertiser.

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Living On The Ocean’s Edge

September 15, 2009 at 5:35 am (Uncategorized)

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I grew up in Florida in a city called West Palm Beach which is on the Atlantic ocean. Living next to the ocean gave me a chance to go scuba and free diving . My father grew up in Miami, about a mile walk from reef filled waters called Matthesin Hammock. When my dad was a child he and his brothers would walk to these waters to either go fishing, diving, or lobstering. Fishing and diving has been my fathers whole life and being the generous man that he is, he wants me to have the same experiences he has as a child. When i was 18 months old i learned how to swim and when my dad went diving he would let me hold on his shoulders and diving down with me so I can look at the sea life. The older I got the more I appreciated the ocean and all it had to offer. The main turning point when I really began to love the ocean was when I came to Lindenwood in Misourri. Being away from the ocean makes me look at it in a way I never have before. When going scuba diving, it’s almost seems like I’m in a different world and when the current is ripping it feels like I’m flying across an exotic world. The thing I love most is that everytime I go diving I always see something new. Words cant describe how passionate I am about the ocean and the joy it brings me. I could go on for hours talking about stories and the experiences I’ve had.

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Marshall McLuhan

September 3, 2009 at 7:22 am (Uncategorized)

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Having never heard of Marshall McLuhan, its hard understanding exactly what impact he has had on society. McLuhan grew up in Canada where he developed an urge for learning. As he grew older he got his bachelors and master’s degree at the University of Manitoba. Soon after this accomplishment he attended universities in England and St. Louis to attain his doctorate in English. When he got his PhD, he taught at St. Michael’s College, a Catholic college of the University of Toronto. There he wrote one of his best books called The Mechanical Bride, which made his reputation spread, leading to offers from many other universities. The only way the university kept McLuhan was by opening a Centre for Culture and Technology, and put McLuhan in charge of it.
Throughout researching Marshall McLuhan I learned that he wrote 14 books and numerous articles, but one of his major works was The Mechanical Wife. This was a book that analyzed a few different articles and was a study on popular culture. He goes through almost making a mockery of all these ads and how people try to develop society the way they want to see it. McLuhan is also responsible for The Gutenberg Galaxy printed in 1962. This was a book talking about how technology is becoming more and more advanced. His way of describing this new technology is called “the Global village” and that we are developing into a technological society. McLuhan has a obscure method of describing it but in short, he talks about how there is two types of media, “Hot” and “cool” media. Hot media is when media is given to listeners straight so they can’t fill in the blanks with their creativity, such as television and internet. Now cool media on the other hand is the opposite. This type of media is given in a way so that listeners can use their creativity to fulfill the message some person or organization is trying to convey.

The true fact that Marshall McLuhan was trying to get through was that society is becoming more electrical than oral. He helped there become a better understanding of the media. Another thing that McLuhan describes was the Trivium. This Trivium is what McLuhan believed made up the whole world of communication. It included all the grammar, rhetoric, logic and dialect used in media. His philosophy helped the ability to look at media differently. Media is rapidly becoming a significant part of society and plays a huge role in just about everyone’s life. Depending in the type of media an individual is watching, it can shape his or her moral compass and make him or her the type of person he or she becomes later in life.

McLuhan points out and gets the truth out in the open that media can bend society and culture to whatever way sees fit. McLuhan revisits this same concept over and over in his books, I’m guessing to just embed it in the reader’s heads that society is changing. I believe that McLuhan is absolutely right in all his opinions about the media and I think it’s a good thing that there is media because I believe society would be more chaotic than it is now.

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